Project Reface


2018 Young Ones Gold Pencil – Experiential

2018 Young Ones Gold Pencil – Outdoor

For Sonnet Insurance, our job was to show that your optimism is worth protecting.  To do this, we created an experiential campaign that will bring joy to communities everywhere, starting in Toronto, Canada.  Project Reface helps communities who have experienced issues with graffiti and defacing of buildings by covering illegally done graffiti art with new, more refined murals made with water-activated paint. These murals only show up on rainy days, kind of like your insurance.